The Undegooglables
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Episode 183 · September 23, 2023

Placed Into the Bucket of the Known

A roommate's TV show sparks the question of why daytime dramas are called soap operas.

“Horse opera, a derogatory term for low-budget westerns, because the horses were better actors.” (10:15)

Questions

Why are daytime dramas called "soap operas"? (02:17)

Our guess
Soap ads in 1950s-60s daytime TV aimed at housewives, or soapboxes; "opera" for the melodrama.
Reveal the answer
The answer
They originated in radio dramas sponsored by soap manufacturers, such as Procter & Gamble, starting in the early 1930s (Painted Dreams on WGN in 1930, Guiding Light in 1937). The term followed "horse opera" for low-budget westerns.
Verdict right

Listen to the episode

Transcript (auto-generated)
[00:00] thanks for the editing last week Harper yeah apologies for not telling you that
[00:05] no it's okay I went to go do it and I was like wait a second I think this is
[00:11] done already it's just not yeah I just don't know how to post apparently he
[00:17] like did it and then put 8 p.m. instead of 8 a.m. so he like stayed up late to
[00:22] get it done so it come out in the morning and then I didn't do that but solid
[00:30] it's all right it's all right I'll nice thing about this show there's always
[00:34] another chance that's right get this right by episode 700 oh that's optimistic my
[00:41] I don't know yeah crunch time for that I mean I'll just learn to tell time by then
[00:47] that's all I promise sure okay yeah baby steps baby steps all right I never know
[00:54] what we do freeze we just we jump into it yeah yeah I think we talk about yeah
[01:01] whatever all right so it really it's it though it's like the you say it's the
[01:08] fastest growing yeah you know game show it's taking the internet by fire wait
[01:15] taking by storm lighting it on fire something like that yeah this is clearly
[01:22] not in the script no not at all we do another under Google rules that was the
[01:39] play of super excited told us we had to so we signed up for it in the end it's
[01:49] gonna be better and more true than Google can give you all right it's that time
[01:54] again where we we get to the bottom of things there's burning questions out
[01:59] there and we have a segment that is taking the internet by tsunami it's
[02:07] amazing see under Google's Coalson you said you have one that is ripe to be
[02:17] plucked from the vine of the unknown and placed into the bucket of the known
[02:23] well yeah so I've had this on I've got a running list of under Google's we'll
[02:29] never run out fans don't worry and this was a hole in your pocket it is it is
[02:34] this has been on my list and my my roommate brought it up the other day and
[02:39] so we started speculating so maybe I have a little bit of a head start but we did
[02:44] not Google it so I do not know the answer the question is soap opera where
[02:52] does the term soap opera come from it can't a soap opera came on and she's
[03:00] like that's a weird thing why do we call it a soap opera and I thought that's a
[03:06] great question for the under Google's it is a great question my initial inkling
[03:13] is that it was it comes from the fact that soap operas for these like daytime
[03:21] what do you call interminable saga type shows where they come on during the day
[03:30] and so you know back in the 50s and 60s the people that would watch it would be
[03:34] stay-at-home moms and they would pitch them soap ads okay because they're
[03:40] cleaning all their stuff and so and you name a soap opera and you would call
[03:44] it an opera because it was it would be like this show brought to you by tide
[03:50] or whatever kind of this shit another show brought to you by oxy clean either
[03:56] yeah right yeah exactly well and so and it's an opera because it's this overly
[04:03] long melodramatic thing yep I guess maybe we need it with no singing okay
[04:16] that's probably the right answer that's not where we have been around well so
[04:24] this was so this was my argument so I thought that that's this term soap
[04:30] opera might have come from the soapbox in which people literally stood on soap
[04:37] boxes to make speeches and that that somehow turned into people having
[04:46] melodramatic acting plays on soap boxes so in this scenario yeah street
[04:53] theater they're busking it would be so it'd be like multiple people but each
[04:59] individual on their own so yes so by just talking about each other okay yeah
[05:05] got it so so and so in that in that case I think I'm going I don't know when the
[05:09] soapbox started but I'm thinking probably in the 1800s somewhere when the
[05:17] boxes yeah well no window boxes start carrying so you know I think that's the
[05:22] that's the strangest seriously the soap came in big boxes but I suppose that
[05:26] probably wasn't that yeah so if I'm getting on my soapbox so I thought so
[05:30] that was my argument and she said that I was dumb and I said I would wait to talk
[05:34] to you guys what and what was the counter argument she didn't have one
[05:38] yeah you're dumb that's that was the just add home no I mean about it but she was
[05:46] like yeah yeah no my roommates really yeah she goes I don't know if that's
[05:51] right you know one of those things the classic I'm rubber your glue well so I
[06:03] guess I thought that soap opera started in like the 80s as we know is that too
[06:11] late I think that's too late I think you've got I mean isn't isn't like
[06:17] general hospital been going for 70 years or something stupid like that that's too
[06:24] long but 50 or 60 yeah I think that the popularity of them probably ballooned in
[06:34] the 80s but I think they existed before that okay I'm not 100% sure though when
[06:39] it was Dallas I guess that was a nice nighttime soap opera late 70s or 80s I
[06:45] think yeah yeah okay yeah let's let's go late let's go mid 70s I don't know okay
[06:52] okay I mean my thought was that you know they are operatic and I mean you've
[06:58] just you got to think up huge wild stuff if you're gonna do this over and over
[07:02] and over and over again for whatever 70 years or whatever so the opera part
[07:07] makes some intrinsic sense to me the soap part I mean you're doing it during
[07:12] the day so it you know my thought was it sort of has to be whitewashed for like
[07:15] a pretty button-down audience you can't have a bunch of Shakespearean you know
[07:22] feeding children to parent sort of you know crazy stuff happens not brother
[07:28] quite violent places yeah but I mean these like but soap operas are there's
[07:35] always like a bunch of scandalous you know affairs and murders and there's
[07:42] always a tweeval twin and stuff like well there is in the 90s is there in the
[07:48] 70s yeah what's a soap opera when there is it's not gratuitous oh sure I mean
[07:53] you can't afford it special effects like and they're generally you know they're
[07:58] bad guys like everybody's a bad guy there's like not good guys right well
[08:04] sometimes they turn a heel after a couple years of you rooting for them it's the
[08:08] WWE right yeah yeah and the ending of the scandalous stuff is just referred to
[08:16] ensure there's not like really see anything yeah right yeah you might have
[08:21] people talking otherwise we would all know when they were created we've
[08:30] recorded it on our just beta max do you remember that story arc from 30 Rock
[08:36] where like Jack is dating Salma Hayek but some hikes mom is not on board because
[08:44] there's a she watches her telenovelas and one of the bad guy characters looks
[08:48] exactly exactly like him it's off to become a good guy well you know one of
[08:58] the things that the production of these things is absolutely crazy right they
[09:02] they like write them the day before they're filmed and like there's no time
[09:07] for people to learn their lines and like notoriously people have their lines like
[09:10] taped on the back of lampshades and you know things like that on the back
[09:15] of people's heads you know I don't know where you tape lines a lot of bald guys
[09:20] in the soap opera fix the taping easier and and yeah it's you know and
[09:27] then they just lay in extremely dramatic music over it and then punch it
[09:31] and blow it bizarre lighting there's no there's no time for like perfecting
[09:38] lighting we just go yeah yep so I mean I guess honestly if these things began
[09:45] began in the late 70s then the the selling of soap or the the the making
[09:51] them you know whitewashed for the people make sense but I'm still going
[09:57] with like 1880s soap boxes all right I'm going commercials yeah I'm thinking that
[10:04] I'll stick my mind but actually like you since the best you're going with I mean
[10:07] I like Coalson's the best but yeah Jason's maybe closer to the mark actually
[10:15] come it originates from radio dramas being sponsored by soap oh there you
[10:21] go that that makes a ton of sense a term was preceded by horse opera a
[10:28] derogatory term for low-budget westerns because the horses were better actors than
[10:35] the humans on that shoestring budget sounds like it the longest running
[10:44] current television soap is coronation Street never heard which was first
[10:48] broadcast on I TV in 1960 which is a British BBC that's the longest in history
[11:00] guiding light which began on radio in 1937 to television in 1952 and ended in
[11:10] 2009 oh my gosh started as a radio drama sponsored by soap manufacturer in
[11:20] 1976 Time magazine described American daytime television as TV's richest
[11:25] market so we were so I was close definitely yeah advertising but I had no
[11:32] idea it went all the way back to soap opera to radio but I that makes sense I
[11:36] guess right like there were tons of like radio dramas back in the day yeah
[11:43] so I was equally close in my time guess as you guys were I think you were
[11:55] considerably closer than I was well no didn't you said 1980 so 1920s oh I got
[12:04] I'm sorry I thought 1937 I came in late all right well 1937 was when guiding
[12:09] light started as a radio broadcast oh but but there were soap operas on the on
[12:14] the radio before that okay yeah well according to Wikipedia the first
[12:18] considered to be a soap opera is painted dreams which premiered on WGN on
[12:27] October 20th 1930 so we split it right Proctor and Gamble came the first
[12:39] major advertised to sponsor daytime dramas well that wasn't that hard or
[12:46] Jason you're just really smart I feel like I'd heard that somewhere before
[12:50] or something like that all right