The Undegooglables
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Episode 110 · September 11, 2021

Paradigmatic Shift

The hosts ask where "blockbuster" comes from and find it started with WWII bombs.

“Think outside the block.” (02:13)

Questions

Where does the word "blockbuster" come from? (00:38)

Our guess
A line of moviegoers wrapping around the block, or busting up the status quo; probably a 1970s movie term from Jaws and Star Wars.
Reveal the answer
The answer
It began in the 1940s as a name for aerial bombs capable of destroying a city block. The first known use for a film was in 1943 (Time magazine and Variety ads), and the "blockbuster era" is dated to 1975's Jaws. An alternate theory involves studio "block booking".
Verdict partly

Listen to the episode

Transcript (auto-generated)
[00:06] Oh, we do under Google rules that was the player super excited told us we had to
[00:17] said we said we signed up for it in the end it's gonna be better and more true
[00:25] than Google can give you. Do you want to do yours, Jason? What do you think?
[00:30] A couple of short ones? Yeah. Blockbuster. Where's the term Blockbuster come from?
[00:38] It's someone who busts blocks, I assume. But how is that connected to movies?
[00:46] A karate person. Sorry. Yeah, right, right.
[00:50] So I was thinking it was so the way I came about so is listening to the starters.
[01:02] Not just they're not the starters anymore. No dunks. Anyway, they were talking about
[01:06] potential trades and what would qualify as a Blockbuster trade. Would this be a
[01:12] Blockbuster trade? Would that be a Blockbuster trade? And I started thinking
[01:14] like what the heck does Blockbuster mean? Like obviously it means like, you
[01:19] know, from movies like this is a Blockbuster movie. Meaning a big hit like
[01:26] everybody's seen it. Then I was like what's going on with the block? What are
[01:31] we, what is the block that is being busted? We're busting a block of some sort.
[01:36] The simplest explanation seems to be, you know, it was a movie theater and the line
[01:42] wrapped around the block busted through the border. It's definitely the most
[01:47] literal interpretation. Right, right. Yeah, that's the only, like I always get a
[01:56] sense that it relates to like a neighborhood block. Oh, yeah, that's
[02:01] awesome. I didn't see that at all. Like you think I'm like a concrete block or
[02:05] something? Yeah, no, I mean I did sort of think of sort of the block as
[02:13] conventional wisdom or sort of what one expects. It's a block of sort of
[02:23] block of status quo. Status quo, block of status quo and we busted it up. Right,
[02:28] think outside the block, you know, sort of thing. So I didn't think of an actual
[02:33] city block. I like your guys's answer better. I was thinking that like sort
[02:37] of status quo sat in a block and we busted it up. So block was definitely
[02:43] also at some point slang for head, like knock your block off. Yes,
[02:49] definitely. Oh, nice. It could be like blow your mind. Blow your mind. Yeah.
[02:55] Oh, that's my favorite so far. Okay, I like that. Me too. I don't know if I do.
[03:02] It's a good suggestion though. I'm a fan.
[03:07] And the busting, like busting is a weird term for a line that goes around the block.
[03:12] It is. But it's just the alliteration of it that makes it sound good, I guess. Some journalists,
[03:18] like I'm sure just, you know, talked about Gone with the Wind or something. It was like,
[03:24] this was a real blockbuster. I see. Harper, that reminded me of,
[03:32] we watched one of the Peanuts specials last night here at home, the Halloween one.
[03:38] And something that I had forgotten was that the, you know, the slam in there is blockhead.
[03:44] That's what they're always like. Blockhead. Sure. Which means you're dumb, right?
[03:52] Yeah. Your head's blocky. I guess so, yeah. Stupid cartoons.
[04:02] You must have Apple TV, right? And that the only way you can watch Charlie Brown anymore?
[04:07] That was, that's on the Disney, I think. Oh, Disney?
[04:10] Actually, I don't even know. It showed up on the TV and then it got clicked on.
[04:15] Somebody brought it up. We have an Apple TV and
[04:20] maybe it's on Disney or Apple TV. I don't even know what I'm using to watch TV anymore.
[04:25] Right. I don't know. It's out of a box. It's on the TV. It's one big block.
[04:31] We busted it up. So you're saying anti-monopoly. Yes, I am. I'm all about that for sure.
[04:39] Okay. So I think it derives from movies, right? So we've got to be within the movie era.
[04:48] So we're 40s, 50s or even earlier. I mean, potentially it could be earlier
[04:55] with the Nickelodeon stuff, but like it wasn't, I mean, I think I would agree that it'd have to be
[04:59] more in the Gone with the Wind era than the, you know, silent era.
[05:05] See, I think I'm later than that. Like, I don't think we thought about movies as like summer
[05:11] blockbusters until the 70s. Like, I think, I really do think that like Star Wars and Jaws and stuff
[05:18] was the stuff that changed cinema. So I'm going to, I'm going to say that this is a 70s term
[05:26] connected to movies. Because before, I mean, like Gone with the Wind, yes. It's like the highest
[05:34] grossing movie of all time if adjusted for inflation, right? But like, I don't think they
[05:39] considered it a blockbuster. Like, I just don't think that's how they thought about it. I think,
[05:43] I think summer movies because there was only like one movie would come out. Yeah, exactly.
[05:49] They had nothing else to do. Give me your five cents, watch this movie, whatever.
[05:53] I mean, it was a paradigmatic shift, though. Oh, for sure. For sure. But I also think,
[05:59] which is why you would coin a new term. Yeah. And I think you coin a new term in the 70s for
[06:04] the way that cinema changed is what I'm going to go with.
[06:07] All right. I kind of like that argument. It just seems like an old timey term.
[06:13] See, that's why I like that. Right. It just feels like some blockhead, right?
[06:16] Sort of thing. Yeah, some old timey. Like in the 70s, they would, I can't even,
[06:21] I'm not creative enough to think of what they would have called it, but
[06:27] disco. All right. Time magazine.
[06:36] You see, when I'm saying that it was like originally for bombs. Oh, God.
[06:43] I guess that were so-called name because of their ability to destroy an entire city block.
[06:49] So I've got in the May 9th, 1943 issue, Time used the word to describe a movie not for its box
[06:56] box office take, but for its content. The film adaptation of former ambassador Joseph
[07:01] Davies, best selling mission to Moscow was audacious in the extreme, as explosive as a blockbuster.
[07:09] Wow. Now that is according to time who actually used it.
[07:17] Writing about their own writing.
[07:26] Yeah, so I am catching that the original is the original term is from explosives.
[07:36] Wow. That were high enough explosive to bust up cinder blocks.
[07:42] So I'm seeing on Wikipedia, its first known reference to films was in 1943
[07:48] when advertisements in Variety and the motion picture, Harold described the
[07:53] archaeo film Bombardier. Was that the same movie as the blockbuster of all action thrill service
[08:02] shows? I mean, the same one is the time that the time. No, no, they were talking about
[08:10] the mission of Moscow. Okay, right. Yeah.
[08:14] I mean, I guess what makes sense that in the, you know, 40s, everything related to weaponry.
[08:24] Right. Interesting. Wow. Okay. So yeah, it's, it first appears in the American press
[08:36] in the 1940s referring to aerial bombs capable of destroying an entire block of buildings.
[08:46] What's up? Can you restate how I get the the explosives bar? How does it relate to a movie?
[08:56] It was so incendiary that it was like a blockbuster. Okay. So it's just.
[09:04] So I'm seeing that an alternate explanation pertains to the practice of block booking,
[09:10] whereby a studio would sell a package of films to theaters rather than permitting them to select,
[09:16] which films they wanted to exhibit. This practice was outlawed in 1948, before the term became
[09:25] common parlance, while pre 1948 high grossing big budget spectacles may be retrospectively
[09:35] labeled blockbusters. So so what so they would just put out a bunch of movies at once and hope
[09:45] one of them hit sort of thing? Well, I think it's like, make them buy your crap with your
[09:50] good stuff. Yeah, exactly. Which is what they still do, right?
[09:55] That's humble. And many industries along the way have, this is how the cable industry.
[10:00] Shut up. You want ESPN? Oh, you got to buy all this other crap. Right.
[10:09] Talk shit about the Ocho. How dare you.
[10:15] So we're saying the, so we're saying the 40s was when it came in and it was connected to
[10:22] wartime bomb dropping, blowing up blocks, and then also around the same time also connected to movies.
[10:29] So we're going with. Yeah, but you're so give you some shout outs Coalson. So
[10:35] on the Wikipedia page, they have a thing about the blockbuster era. Okay. And there they say that
[10:41] in 1975, the usage of blockbuster for films coalesced around Steven Spielberg's jaws.
[10:48] Yes. It was perceived as a new cultural phenomenon. Yeah, it definitely was for sure.
[10:57] The first film of the blockbuster era founded the blockbuster film genre.
[11:04] It came out around the 4th of July. It's about the 4th of July. Everybody went to see it.
[11:09] Yeah. Yeah. And now people trying to create these event films with wide commercial people.
[11:20] You say event like this is like you, you make a movie knowing it's going to come out. It's going
[11:25] to be your summer, you know, like your independence day. It's your summer. Sure. Sure. Batman. Yep.
[11:32] Sure. Your Ghostbusters, different Marvel movies. Right. What do you, what do you feel like the,
[11:40] like, what do you feel like the differences between like a Chris, like a Christmas movie,
[11:46] not like Christmas, you know, but like one that comes out in the winter versus like the summer
[11:51] ones. Is there like a difference in like genre or anything like that? Well, I would say yes,
[12:00] until the recent, um, like Star Wars movies, right? There was a lot on Christmas.
[12:06] Oh, Christmas or whatever. Yeah. Um, but yeah, typically around like the Christmas and
[12:14] I guess I would say Thanksgiving to Christmas. That's like Oscar season, right? Right. Um,
[12:20] you want all your prestige movies, all your prestige. Yeah. The, the like high class movies.
[12:25] Or whatever you would think family movies too. Yeah. And family. And since Star Wars didn't have
[12:30] any aspiration of Oscars, they could go late. Yeah. And they still fall into sort of that family
[12:38] thing. Right. Yeah. I was taking my nieces and nephews and for sure mom and sisters to
[12:50] Star Wars for years. Right. We've been going to the, uh, IMAX downtown. Yeah. When the new ones
[13:00] come out. So it's fun. Wait, freaking huge, huge, huge. Um, I assume you haven't done that recently
[13:10] because they don't just don't do movies anymore. I don't know. I mean, I definitely have not done that
[13:16] recently. I'm still, they keep, they keep kicking my Marvel movies down the road. Like I'm,
[13:22] I'm ready. Yeah. I mean, I just, just release them on my local TV and I'll pay you 30 bucks.
[13:27] It's fine. Do we need more Marvel movies? Yeah. Take my money. I want more Marvel.
[13:33] Just give it to me. Just give me Marvel. Take my money.
[13:41] Catherine and I are, uh, before we get out of here, Catherine and I are, uh, working our way
[13:45] through the X-Men movies. I don't know if I told you guys that, but, uh, how far are you in?
[13:51] Uh, we watched, uh, days of future past. So, so did you see X-Men one, two, and three?
[14:00] Yeah. Okay. Yeah. And then we're watching them in the order they came out. Right. So Dave's future,
[14:05] you should probably stop now. I think that was, I think I'm pretty sure that was the last good one.
[14:11] Pretty sure. Well, in that series is, uh, Deadpool, uh, one and two, which I've seen,
[14:16] and I liked both of those a lot. Right. I'm just saying stop. Logan. Just stop.
[14:19] Logan is in that girl, which I've, I've heard is great. So you're telling me that there's three
[14:24] movies that I should not watch. Yes. Just go straight to Logan. Demonstrably good. No,
[14:27] just go straight to Logan and, and skip, uh, the last four X-Men movies. Un,
[14:31] uh, unmitigated blockbusters is what those are. Uh, Dark Phoenix is fine. It's fine.
[14:43] That's good enough. Fine. Listen, you know what, you know what this gives us? It gives us the, uh,
[14:51] we don't have to deal with choosing a movie. We, every, at least once a week,
[14:54] we watch a movie together and we don't have to choose. That's like the worst part. It's huge.
[14:58] Super easy. So I, when we decide, we say, let's watch this, this series of movies. I print out a list,
[15:05] put it by the TV. What's up next? Here it is right here. Oh, nice. Otherwise, without that,
[15:11] scrolling through Netflix. Yeah, it's half the time. Oh, that's where you start. Then you move
[15:17] over to HBO. That's good. Move over to Hulu. Then you got the Apple one. Then you're on
[15:22] Amazon Prime here. I found the movie I want to watch. What? We got to pay $5 to rent it.
[15:27] I'm not renting it. That's exactly how every night goes. Welcome to COVID.