Episode 106 · August 14, 2021
Bounce to the Ounce
The hosts figure out where "bang for your buck" comes from, and why a dollar is called a buck.
“More bounce to the ounce.” (09:12)
Questions
Where does the phrase "bang for your buck" come from, and why is a dollar a "buck"? (01:09)
Our guess
An American 20th-century phrase from advertising or the military, with "buck" from buckskins.
An American 20th-century phrase from advertising or the military, with "buck" from buckskins.
Reveal the answer
The answer
It was preceded by Pepsi's 1950 slogan "more bounce to the ounce" and was used by Defense Secretary Charles Wilson in 1954 for Eisenhower's "New Look" policy, with a 1940 ad as the earliest print citation. "Buck" for dollar goes back to deerskin trading (a 1748 reference), with a possible link to the "sawbuck" $10 bill.
It was preceded by Pepsi's 1950 slogan "more bounce to the ounce" and was used by Defense Secretary Charles Wilson in 1954 for Eisenhower's "New Look" policy, with a 1940 ad as the earliest print citation. "Buck" for dollar goes back to deerskin trading (a 1748 reference), with a possible link to the "sawbuck" $10 bill.
Verdict right
Transcript (auto-generated)
[00:00] Alright, Coalson, it is that time of the week. It is time for some under Googles. How can I help you? [00:19] We do under Googles. That was the play of super excited told us we had to [00:27] We signed up for it in the end it's gonna be better and more true than Google can give you well, this was [00:38] Jason's fault last week. He used the phrase [00:42] bang for your buck and [00:46] I thought well, that's real interesting because I feel like has a couple layers [00:50] I [00:53] vaguely recall that a dollar was named for a buck because of buckskins and [01:00] That's all I got and so that's why I've got to go to my three smartest friends to get me closer to the answer [01:09] Bang for your buck. What does it mean? [01:13] Where we at what time line is it Shakespeare? I [01:20] Don't think I don't think I don't think it's Shakespeare on this isn't is it plenty zero there is it? Yeah [01:25] No, the meaning is just like sort of the the [01:29] Most efficient use of your money. Yeah, you're getting more more for what you pay for [01:36] Yeah, yeah [01:38] And you know, so [01:40] You know you you want to go buy something and make sure you get your the your best bang for your buck [01:46] And and I like I said, I have vague [01:49] memories of [01:51] Being you know connected directly to [01:55] Dear skin, I don't know if I'm right or wrong on that, but I'm putting this in the Americas [02:02] And it being related to the American dollar so I think gives us a timeline but I could be wrong [02:08] My yeah, my guess is that this is post [02:12] Buck being used as slang for the dollar, right? [02:15] So sure that's already a thing and then we're talking about bang for your buck [02:20] And it this seemed like something out of the 50s or like the advertising [02:26] Era, I'm thinking like madmen. Like maybe this is like Matt and weren't mattresses basically like a [02:34] Just invented by [02:36] a [02:38] Marketing team, yeah Madison Avenue at some hole [02:43] Yeah, cuz bang to me like connotes I [02:47] Don't rocket fuel or something like that. Like you're getting your bang for your buck [02:52] Well, so you need rockets or bombs before you get bang. I [02:56] Mean I get like obviously the Chinese had fireworks and gunpowder like [03:03] 4000 years ago or something like that, right? But [03:05] I [03:06] Think that this phrase originates [03:09] Definitely post buck which what we decided that was like frontiers men or something. Yeah [03:15] 1800s [03:17] 1700 1600s new America, right? Yeah or new world [03:23] Yeah, Harper, what do you think? [03:27] Yeah, I agree probably American since buck is so uniquely American [03:35] I mean maybe a little too on the nose, but it may just [03:40] You know, it could be a wartime saying it could be a civil war thing [03:45] And you're literally getting more bang for your buck. This gun is more powerful. Yeah [03:52] Or it could be you know [03:55] during you know [03:58] All of the [04:01] You know major public works projects that we did [04:05] We blew up a lot of stuff to build roads and tunnels and stuff like that. Oh [04:10] Yeah, that's actually this is really good dynamite. Yeah [04:13] Well, but but also like this is yeah [04:15] This is gonna be worth more in the long run if we blow this thing up now [04:19] We're gonna get this road later sort of thing [04:22] That's I like that [04:24] I'm also thinking like [04:30] Like just buying fireworks, you know, you get the most like the most bang for your buck [04:37] So very literal. Yeah, very well, you've got that or or yeah, just buying weapons [04:44] To take down whatever Americans do love their fireworks. Yeah, love buying [04:51] Buy them when I remember [04:53] one particular 4th of July joy at your parents house your pretty your brother was a [05:00] working in a fireworks factory at the time and [05:03] And [05:05] either [05:07] On the up and up or on the DL brought home a bunch really high-grade fireworks and was launching them [05:14] Yeah, yeah, I think they were like assembly. Yeah, they were like making that it was [05:20] They were in they were definitely in in places that [05:23] They could have caused a lot of trouble if there was a stray spark. Yeah, I remember he had to like [05:29] whatever like [05:32] Statify static electricity himself or whatever it like before he went into the factory [05:37] Got a ground yourself, huh? Yeah [05:41] Interesting but that's where my mind goes is to buy spying fireworks, you know [05:47] I could just see that being like, you know that one of those pop-up shops [05:52] You know best bang for your buck. Okay. Okay. So what what era would that be for you Joey? I mean I do like the I [06:01] Do like sort of like the 50s [06:05] You know, that's you know, I don't know when I have no idea [06:09] But I guess can't be that long ago when people were doing like home fireworks shows [06:12] I can't I don't think this was I feel like this wasn't like in the in the 1800s, you know, like [06:19] Right. I don't feel like you're doing that stuff at home. Like the city, you know cities might do them [06:23] But Asia's been making fireworks for you know [06:28] No, I get that but I'm just saying like but I don't think that that doesn't count until Americans make them [06:34] Well, but it does it does go back to the to the buck as the dollar right which again [06:40] I don't have a real timeline for I don't know when [06:44] That slang came into the parlance where we started calling a dollar a buck [06:49] Which is probably which I guess doesn't really matter because we're talking about the phrase bang for your buck [06:55] Which could be way later, but it gives us some phrase some sense of it, right? So, I mean [07:02] When did we come up with the American dollar? [07:06] This is it's got to be after [07:09] the [07:10] You know revolution or we did we have we do we have our own dollar before then? [07:14] We're still yeah. Yeah, we were using [07:18] The pound before then. Yeah. Okay is that so so I think during the [07:24] Revolutionary War we started using our own money [07:28] And there were many people who would not accept it [07:32] Okay [07:33] Which was a problem for our? [07:35] founding [07:38] Well, there are but there were a bunch of different currencies right like probably oh, yeah [07:43] Like state or even like individual banks would make their own currency [07:49] You know wasn't until the banks were nationalized and [07:54] That'd be early 1800s. Yeah, Hamilton. Yeah [07:58] Sure. So yeah, that's that's [08:02] Yeah, turn of 1800s for sure now [08:06] and then [08:08] Was there ever a the slang comes from a buck pelt? [08:13] Is worth a dollar or is that is that was always my understanding? [08:19] Right, I feel like it just came from people used to trade buck skins as a form of currency basically [08:26] Okay in the day and then so it wasn't necessarily worth what a dollar is worth. Yeah, okay fair enough [08:32] No, yeah bartering on the frontier [08:35] Right, right. Okay, so 1800s we have dollars. We also have buckskins trade [08:41] At some point we have fireworks [08:45] Or we have advertising [08:48] So we're saying 1950 that's what we're saying I would go 20th century, but maybe a little bit earlier [08:56] Yeah, I do like this idea of the military or the or the or the fireworks where you're actually getting bangs [09:03] Like it may be very literal [09:07] Do you I can spend more money on this firework to get a better firework [09:12] So it seems like we're right on I [09:18] Think from what I've looked at so far, so [09:25] More bang for the buck was actually preceded by [09:29] More bounce to the ounce and advertising slogan used in 1950 to market Pepsi [09:37] Bounced to the ounce [09:39] Yeah, I like it Charlie Wilson [09:43] The infamous Charlie Wilson used it [09:46] To describe the new look policy of doi de Eisenhower [09:52] And the bigger the buttons oh [10:00] That got dark real fast [10:04] More bounce to the ounce though. I like that [10:09] It's pretty dope. So so what you're saying is that that at some point somebody was like we're spending money on bombs [10:20] on nuclear bombs [10:24] Yeah [10:26] So Charlie Wilson, let me see if I can remember [10:29] Slash quickly Wikipedia on my history here [10:34] He was secretary of defense in her Eisenhower, but didn't he like it yet [10:40] He like got us into the Korean War or something like that, right? [10:47] Yeah, there was a movie [10:51] Was it called Charlie or something like that? [10:54] Yeah, it's like Charlie Wilson's war [10:56] Yeah [10:58] With what's his head? I can't think of [11:04] Yeah, Charlie Wilson was a [11:08] Lecterous booze out [11:12] Okay, I think what Charlie Wilson actually did was get us to back the [11:23] Freedom fighters in Afghanistan against the USSR. Oh [11:28] Right, right, right, right. Yep. Yep [11:33] Which it must have been later though, like he was like a senator or something at the time or [11:38] Multiple Charlie Wilson's there may be multiple Charlie Wilson's. Okay, so it says that Charlie Wilson used this to [11:46] phrase in 1954 to summarize the new look policy [11:51] Security policy during the administration of Eisenhower [11:55] Bigger bang for your buck I referred to receive more combat power for the armaments it possessed [12:08] So I think like a lot of idioms we talk about this is probably one of those things that was in common usage [12:17] Prior to anyone writing it down or deploying it in that campaign [12:23] according to the phrase finder [12:26] the first [12:28] Citation that they could track down was an advertisement in metals and plastics publications 1940 [12:36] They're you know, essentially they said no advertiser would use a colloquial expression in an advert unless it was understandable [12:43] You know to their audience. So I expect that there may be other citations prior [12:51] Mm-hmm and to verify it was a completely different Charlie Wilson. Oh [12:56] Nice from bang for the book [13:00] Well, so I think we kind of nailed that one [13:04] We guys were right on that I [13:08] Do we have enough information on [13:11] Again, this is probably lost history. But when we started calling the dollar the buck was that just good question [13:18] I feel like we did that [13:21] No, maybe in high school [13:27] That's maybe the way I remember it is a dollar [13:29] I'm reading the earliest reference was in 1748 [13:42] Yeah, Huff pau article the exchange rate for a cask of whiskey traded to the Native Americans being five bucks [13:56] Referring to deerskins [13:58] Five bucks for a castle whiskey. Nice [14:07] US dollar is officially introduced after passing the Queenage Act of 1792 [14:13] It quickly became the leading item [14:17] Used as a medium of exchange, but the term buck stuck around and by the night mid 19th century [14:23] It was mean use is slang term for the dollar [14:25] Okay [14:29] nicely done [14:32] Sorry to end up being about war [14:36] That's on you. Yeah. Well, like I said, it's Jason's fault. He used it last last episode [14:43] One idea is that buck is just a shortened form of the word saw buck which is slang for a $10 bill [14:50] This is not to be because one of the earliest $10 bills featured the Roman numeral X which resembles a saw buck a [14:58] Frame for holding wood to be chopped and sawed [15:02] Really, that's a very different very circuit. Yes. Yeah. I like that though. That's nice [15:15] It's also very different than the other one, which is the real one. I [15:23] don't think [15:25] Short of a time machine. We're gonna be able to find that one out for sure. I think that [15:32] The one that Jason was mentioning seems to have more [15:36] reference [15:38] Seems a little stronger. I [15:41] Mean it just makes [15:43] more sense, I guess [15:49] If we're just interestingly he has make sense, I mean we sure what are we doing? That's fair [15:55] interestingly past the buck [15:57] It [15:59] refers to [16:02] Poker [16:04] Where a [16:06] Knife with a buck horn handle was used [16:12] To indicate whose turn it was to deal. So after your turn I would pass the buck to the next person [16:18] It was the but it was like the button, right? [16:21] Well, the buck stops here [16:23] Don't pass the buck [16:30] What's your turn [16:33] I've got [16:36] In [16:37] 1748 there was a document that said that a someone in Ohio was [16:44] Robbed of the value of 300 bucks [16:49] But that didn't actually mean 300 bucks skin, so how does that help me on the internet [17:01] But I feel I feel like you could [17:03] that [17:05] Incident could have been true for any year post the founding of the state of Ohio [17:12] I'm sure somebody robbed of 300 bucks worth of some things [17:16] Yeah, that's true. There are dears. That's a lot of deer. It's a lot of deer [17:26] but [17:29] You know, there's a lot of deer out there [17:33] They just open it up to [17:35] Hunting season at some point. It's like all you all you can eat [17:40] For deer [17:45] Yep